"We think there is a lot of fun to be had with the Barkleylounger," he says. "So, just when you think it’s going to be another funny March Madness commercial, boom! Magic Johnson literally pops up, or a longform musical number with Gladys Knight," she says.Īgency SVP, group creative director Ryan Carroll believes one campaign concept could have some legs IRL. Charles explains that his " chuxedo" is part ballroom, part baller, which makes it perfect for the prom of basketball: March Madness. Jackson and Spike Lee, they are surprised to see him in a bright blue tuxedo that has all the swag of a basketball uniform. Jackson back for its NCAA March Madness campaign. When Charles Barkley steps out of his house to meet up with Samuel L. It keeps it fun for them, but also sets this expectation with the audience of 'What is Capital One going to do next?'" Capital One has brought Spike Lee, Charles Barkley and Samuel L. "But something special does happen when you drop an outsider into their world. "Sam, Spike and Chuck are legends in their own right and certainly don’t need anyone else to make these commercials great," GSD&M senior vice president, managing director Nancy Ryan tells Muse. Hopefully, it signals a speedy return to normal in the coming months, with the pandemic in our rear-views, and virbant vistas ahead. Indeed, the work seems bigger and sillier than ever. Creative Maker of the Year Seminar: Spike Lee. R/GA By Stephen Lepitak Uber has said it will help donate 10 million rides to help people reach. Creatives on The Terrace - Le Pub Brazil, UBER, GALE PARTNERS. Can a Little Spike Lee (and a Lot of Brooklyn) Save Uber From Its Troubled Reputation New film that premiered Wednesday night sure aims to try. "As official sponsors for the past 10 years, this one feels extra special." The R/GA social media campaign stars Spike Lee Spike Lee stars in Uber's donation drive. "We know we aren't the only ones excited to have March Madness games back in action this season," says Capital One chief brand officer Marc Mentry. In separate installments, Magic and Bird inspire a highlight reel of verbal and visual puns: (Sam may not be one of those Jacksons, but dude's still a funky frontman!)
#Spike lee uber commercial tv
Old-school fans might appreciate the Jackson 5 tribute that closes the :45 above, with "Goin' Back to Indiana" heralding this year's path to the Final Four. Uber TV Spot, Vaccinate the Block Featuring Spike Lee. As for Spike's footwork, let's just say the man's a great filmmaker.Īll told, Lee directed seven zippy, zany commercials, developed by Capital One lead agency GSD&M and its predecessor, DDB. For 2021, the team repurposed that footage as a dream sequence-with Charles' dance moves the stuff of nightmares. The financial services giant had, however, already shot footage for 2020 of Knight and the intrepid trio aboard a "Midnight Train to Georgia," where the tourney would've been held.
#Spike lee uber commercial series
With the NCAA tournament canceled, Capital One benched its beloved March Madness-themed commercials, after featuring Lee, Barkley and Jackson in the series since 2015. Last year, of course, live sports ground to a halt amid pandemic concerns. Considering Lee shot the ad in New York the two-minute spot shows iconic views of Wall Street, as well as NYC’s signature hot dog and pretzel carts with their yellow-and-blue Sabrett.
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